Involve DigitalTrades & Services ROI Calculator

Two-stream model — recurring services that compound + one-off jobs that boost cash flow

Monthly Marketing Spend
NZ$1,000
NZ$200NZ$5.0kNZ$10kNZ$15kNZ$20k
FunnelNZ$1,000/mo → 33.3 leads → 25.0 bookings @ 75.0% sale rate
Recurring Stream
Lawns, mowing, regular cleaning, etc.
Annual per client: NZ$1,820

28% of 25.0 bookings

Annual: NZ$1,820/client

fortnightly schedule

Quick set frequency
One-off Stream
Hedge trims, one-time call-outs, repairs
Avg revenue per job: NZ$350

24% of 25.0 bookings

Monthly one-off revenue: NZ$2,100

Year 1 RevenueNZ$178,080from 84 new clients
Year 1 ROI1,384.0%on NZ$12,000 investment
LTV : CPA Ratio118.3xNZ$9,100 LTV vs NZ$76.92 CPA
Leads / Month33
New Clients / Month13.0
Annual Revenue per Recurring ClientNZ$1,820
Cost per AcquisitionNZ$76.92
Lifetime ValueNZ$9,100
Annual New Clients84

Budget Scaling Model

+20% monthly spend increase over 12 months
Monthly Spend
Monthly Revenue
New Clients
NZ$0NZ$50kNZ$100k0100M1M2M3M4M5M6M7M8M9M10M11M12Monthly ValueNew Clients
Launch PhaseMonths 1–3
Expansion PhaseMonths 4–6
Scale PhaseMonths 7–12
Monthly Marketing SpendNZ$1,000
Cost Per Lead (CPL)NZ$30
Leads Generated / Month33
Recurring stream
Lawns, mowing, regular cleaning, etc.28% of bookings
New Recurring Clients / Month7.0
Annual New Recurring Clients84
Annual Revenue per Recurring ClientNZ$1,820
Year 1 Recurring RevenueNZ$152,880
One-off stream
Hedge trims, one-time call-outs, repairs18.0% of leads
One-off Jobs / Month6.0
Annual One-off Jobs72
Avg One-off Job ValueNZ$350
Year 1 One-off RevenueNZ$25,200
Blended
Year 1 Total RevenueNZ$178,080
Annual Marketing CostNZ$12,000
Year 1 ROI1,384.0%